- techniques
How propaganda is presented is primary to its success. The following are ways in
which information is presented to influence opinions.
good guy [representations
of heroes and martyrs]
- testimonial consists of celebrity and authority endorsements.
bandwagoning support something because everyone else is [to
jump
on the bandwagon].
common people not elitist, just like everyone else. Get things
down
to basics and it will be wholesome.
flag waving promoting the concept that we are all in this together.
- name calling the use of visual metaphors, parody and satire
to
degrade the opposition.
stereotyping to project certain qualities on a group based on
myth, not fact [this is the general basis for racism, sexism and
other types of discrimination].
- vivid appeal makes a strong argument even more persuasive
by using bold statements.
generalizing making broad, unjustified statements such as
“the best,” “new and improved,” etc.
double speak to obscure the truth through wording
[example ? Orwell’s 1984].
bald appeal to do something for no apparent reason
other than just doing it.
syllogism a form of reasoning whereas a minor detail
shapes the entire image, the pathway from premise to
conclusion is not a logical one.