propaganda intro
definition
categories
technique

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message + delivery
The manner in which a message is presented is integral to its success.
This includes the synthesis of image and text used to convey the message.
 

repetition
creates its own truths ? in communication that relies on repetition,
the audience does not have to think deeply about the information they
are consuming. Consumed repeatedly, it eventually gains credibility
and is believed to be true.



location
a message must reach the audience for which it is intended.
packaging how the subliminal messages sent are packaged
[formal qualities].

presentation
what is aesthetically appealing is more likely to draw and hold
attention? the vulgar will repulse, the unappealing will not
attract attention.