- categories of propaganda + persuasion
Persuasive communication can be broken down into six subcategories
which are defined by their primary purpose, their primary function. Note
that areas classification areas often overlap.
ideological
the selling of a system or philosophy
[politics or religion].
political an individual or group trying to achieve power [related to ideological].
antagonistic demoralizing an enemy [war propaganda/political campaigns].
protagonistic [diplomatic] to promote
a civil relationship with an ally
or potential ally.
didactic intended to instruct and
educate the public [combating illiteracy
or promoting pre-natal care].
economic intended for economic
gain [selling goods and services].