- definition
categories
message + delivery
technique
The
rank and file are usually much more
- primitive than
we imagine. Propaganda
must always therefore
be essentially simple and repetitious. In the long
run only he will achieve basic results in influencing
public opinion who is able to reduce problems to the
simplest terms and who has the courage to keep
forever repeating them in this simplified form despite
the objections of intellectuals.
- Joseph Goebells
Propaganda Minister
Third Reich