lectures 2& 3, September 1 and 8, 1998
perception + gestalt theory
semiotic theory
structuralism
poststructuralism
perception
an awareness of
elements of the environment through physical sensation ( 5 senses )
selective perception
= people influenced by indiv wants, needs, attitudes + other psych factors
perception
awareness through the senses was assumed to not involve thoughtthis in contrast with thinking ( which included the study of words + numbers )
unreliability of
senses (warmth is relative, cannot be measured)
world united by
natural law and order
dialectic of word
and image
struggle for dominance
between pictorial and linguistic signs
language + imagery
= perfect transparent media through
which reality may
be represented
contemporary western
beliefs about perception
take into account
the influence of culture
agree that image
and text function as a language
communication
theory
receiving, decoding, interpreting msg
goals of comm (for
both senders + receivers )
1 clarity
2 ease of comm
perception
awareness through the senses was assumed to not involve thoughtthis in contrast with thinking ( which included the study of words + numbers )
unreliability of
senses (warmth is relative, cannot be measured)
world united by
natural law and order
dialectic of word
and image
struggle for dominance
between pictorial and linguistic signs
language + imagery
= perfect transparent media through which reality
may be represented
contemporary western
beliefs about perception
take into account
the influence of culture
agree that image
and text function as a language